The 20 Effect is all about encouraging Liverpool residents to embrace the city’s safer streets and get out there walking and cycling, now that 20mph speed limits have been implemented in residential zones.


Projecting a safer future for Liverpool

Liverpool’s safer 20mph streets are paving the way for a walking and cycling-friendly city. All over the city people are taking to the safer streets, cycle paths, and parks to get from A to B. It’s quick, it’s convenient, and it makes us feel good.

We want everyone to get involved and get out there: walking, cycling, breathing the fresh air and rediscovering our city.

You don’t have to do much – just leave the car at home more often. A journey to or from the city centre, or even just up to the shops, starts with a single step (or pedal…).

If you need a little something to get you started, you can take The 20 Effect pledge. To stay up to date with walking and cycling, and hear plenty of good reasons to get out there, follow The 20 Effect on Twitter, Facebook and Instagram. And if you don’t have a bike of your own, you can always try a citybike to get you rolling.



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    To cycle or not to cycle?

    When I’d get to work, I’d be all sweaty. The roads are too dangerous. I don’t like Lycra. I don’t have a bike. There’s no cycle routes. It’s much slower than driving. I’d fall off! These were just some of the reasons I was given, stood on the side of Castle Street asking everyone and

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    By The 20 Effect Team


    Promoting the 20mph zone in the City Centre. Councillor Malcolm Kennedy pictured on Liverpool waterfront with Alex Garrity from Warmer Energy and Will Stewart from Amey who are backing the campaign.

    Businesses carry city’s road safety message to the streets

    A clutch of Liverpool’s highest profile businesses have signed up to promote the city’s principal road safety campaign: the 20 effect. The city’s highway maintenance and environmental services contractor Amey is joined by the registered social landlord and partner in the Anfield Project, Your Housing Group to take the campaign message onto the city’s streets

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    By The 20 Effect Team


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    Liverpool Taxi Drivers Support 20mph

    This month we’ve been out and about speaking to Liverpool’s Taxi Drivers about the 20 effect. With a little anticipation we ended up having a brilliant day speaking with taxi drivers across the city, who were very supportive with lots of positive feedback about 20mph limits in Liverpool.

    By The 20 Effect Team


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    May School Protest!

    Primary schools in Liverpool have taken up the call to arms and staged a mini protest in aid of safer streets across the city. The safe demonstration saw pupils take to the school playground at the end of the day in protest of their parents speeding and putting lives at risk. The children donned homemade

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    By The 20 Effect Team

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Liverpool City Council
Merseyside Fire and Rescue Service
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