Cycling is Everyone’s Business: Q&A with Wild Thang


Staff morale is just as important as productivity. By introducing cycling as part of the working day it can help keep your staff healthy and feeling good whilst reducing the carbon footprint of your organisation. Being active is a vital tool in helping you and your team to remain creative and on top of your

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Annie on a creative journey to work


We had a chat with Annie O’Toole, CEO of JUXDIT, about the importance of an active workplace. Annie encourages her team to go beyond the average car journey, and find unusual ways to travel to work. Watch the video to discover the unusual ways some of the team travel to work… Discover the City from

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Alison on The 20 Effect


We chatted with Alison James, marketing and events officer at Baltic Creative, about her daily commute. Alison talks in her vlog about how walking to work plays a huge part in her wellbeing, whilst taking in the sights of the city helps her to remain creative. Watch the video to find out how you can

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Catherine shares her commute with us


We spoke to Catherine Higgins, managing director at Catherine Higgins Law about her journey to work. In this video, she shares her commute with us, and talks about how cycling plays a big part in her overall wellbeing. Watch the video to find out how you can balance your busy lifestyle with feeling good and

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To cycle or not to cycle?


When I’d get to work, I’d be all sweaty. The roads are too dangerous. I don’t like Lycra. I don’t have a bike. There’s no cycle routes. It’s much slower than driving. I’d fall off! These were just some of the reasons I was given, stood on the side of Castle Street asking everyone and

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Businesses carry city’s road safety message to the streets

Promoting the 20mph zone in the City Centre. Councillor Malcolm Kennedy pictured on Liverpool waterfront with Alex Garrity from Warmer Energy and Will Stewart from Amey who are backing the campaign.

A clutch of Liverpool’s highest profile businesses have signed up to promote the city’s principal road safety campaign: the 20 effect. The city’s highway maintenance and environmental services contractor Amey is joined by the registered social landlord and partner in the Anfield Project, Your Housing Group to take the campaign message onto the city’s streets

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Liverpool Taxi Drivers Support 20mph


This month we’ve been out and about speaking to Liverpool’s Taxi Drivers about the 20 effect. With a little anticipation we ended up having a brilliant day speaking with taxi drivers across the city, who were very supportive with lots of positive feedback about 20mph limits in Liverpool.

Kids to Camera Video


We asked Liverpool’s children to deliver a message to speeding drivers, this is the video which we use when out on location delivering Roadside Education. If you would like to get in touch you can tweet @the20effect or visit the20effect on facebook!

Everton and Liverpool 20s on side with road safety campaign

Adam Lallana 20 effect

Everton’s Ross Barkley and Liverpool Football Club’s Adam Lallana have teamed up to support the City of Liverpool’s principal road safety campaign the 20 effect. The two midfield stars, who are both England internationals, both sport the number 20 shirt for their teams and were delighted to throw their weight behind the safety initiative. Barkley

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