Santa’s Swap Sleighs for Cycles as they visit Alder Hey

Over 100 cyclists dressed as Santa made their way across the city in order to deliver Christmas presents for children at Alder Hey Children’s Hospital. The Santa Bike Ride is an annual event organised by a number of partners including; Merseyside Police, this year’s event also supported The 20 Effect, Liverpool’s speed reduction campaign. There

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Hollyoaks Stars Lend Their Support

Hollyoaks stars Charlie Clapham and Sophie Austin lent a hand to show their support for Liverpool’s speed reduction campaign. The 20 Effect aims to heighten residents’ awareness of the dangers of driving at speed, including the often fatal impacts dangerous driving can have on the lives of others. Charlie and Sophie, who play Freddie Roscoe and

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Everton FC Support The 20 Effect

Everton goalkeeper Tim Howard has backed a campaign urging motorists to slow down on the city’s roads. The Club has backed The 20 Effect campaign since its launch last year and now, as the 20mph signage is installed in North Liverpool, the Blues shot-stopper has thrown his weight behind the initiative once again. The slower

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The 20 Effect, Area Benefits

Nestled in between both the Anglican and Metropolitan Cathedrals, just off Hope Street, lies the idyllic Faulkner Street. The area is home to some of Liverpool’s most popular restaurants and grandest buildings; it’s a real suntrap in the summer and subsequently sees a lot of passing trade. Residents and visitors can now rest easy in

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BTCC Driver James Cole shows his support for The 20 Effect

  • 10th Oct, 2013

British Touring Car Championship driver James Cole, 25, has become the latest ambassador for the city’s speed reduction campaign, The 20 Effect. Although James is more accustomed to driving at speed on the track, he has spoken of his support of 20 mph speed limits on residential roads and how it is an important campaign

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Royal Mail Partner with The 20 Effect

  • 19th Aug, 2013

Royal Mail has partnered up with Liverpool’s speed reduction campaign, The 20 Effect, in a bid to help raise awareness of the dangers of driving at speed. The partnership will see Merseyside Fire and Rescue Service and Merseyside Police support Liverpool City Council in delivering a number of training initiatives to Royal Mail staff at

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Road Side Education Promotes 20mph on Residential Roads

  • 19th Aug, 2013

The pilot for the first Road Side Education activity took place this week on Wednesday 10th July around Heathfield Road in L15. The activity was part of The 20 Effect campaign and saw various community stakeholders come together to inform and educate drivers in the area about 20mph speed limits and the dangers of driving

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Merseyside Police and MFRS unveil 20 Effect Wreath

  • 30th Jan, 2013

Merseyside Police and MFRS took to the City Centre,Church Street to unveil a giant 20 Effect wreath in the shape of a traffic roundel. The stunt was in support of Liverpool’s dedicated speed reduction campaign The 20 Effect; it was held in order to help promote road safety and highlight the dangers and potential outcomes

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20mph Signage to go up in Liverpool areas

  • 30th Jan, 2013

Joe Anderson, the first elected mayor of Liverpool, has officially launched the first phase of 20mph street signage as Liverpool’s residential roads become 20mph. The 20mph signs are currently being installed in and around areas including Old Swan, Kensington and Tuebrook. The 20 Effect campaign has been working alongside the signage implementation by working with partners

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Whitefield Strikes Back at Speed!

  • 30th Jan, 2013

Children at an Everton school have taken it upon themselves to tackle speeding on the roads around their school. Year 5 pupils from Whitefield School on Boundary Road, armed with their own speed guns, measured drivers’ speeds in their school’s surrounding area. Nadine Carroll, Head Teacher at Whitefield Primary School said: “At Whitefield our school

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