The 20 Effect illuminates National Road Safety Week

Albert Dock 20 effect projection 1

A giant 20mph road sign has been projected onto the city’s famous Albert Dock in order to draw attention to the 20 Effect, Liverpool’s speed reduction programme, during National Road Safety week 2014.

National Road Safety Week is an annual road safety campaign coordinated by the road safety charity Brake which each year has a different theme. The theme for this year’s week-long campaign, which runs from Monday 17 to Sunday 23 November, is look out for each other. The projection was in place from around 16.30 through until 21.00.

The 20 Effect is a city wide speed reduction programme implemented by Liverpool City Council in partnership with Merseyside Police and Merseyside Fire & Rescue Service which aims to reduce speed limits to 20mph on residential roads.

So far, in areas surveyed in Liverpool, over 90% of residents have indicated support for 20mph speed limits where they live. If this trend continues then the speed limit will be lowered on 70 per cent of the city’s streets.

The programme, which started in 2012 is funded by Liverpool City Council’s Public Health and Transportation Departments and is designed to reduce the frequency and severity of road traffic collisions.

Liverpool City Council’s cabinet member for Transport and Regeneration, Councillor Malcolm Kennedy said: “We wanted to create something which simply and effectively communicated the campaign to passers-by. Albert Dock is one of the city’s most famous destinations and they have been kind enough to help us get this important message out to the people of the city.

“National Road Safety Week arrives at a significant time of year with the dark evenings and few hours of daylight. We hope this projection will stick in the minds of the city’s motorists, pedestrians and cyclists and remind everybody to look out for each other.”

Ann O’Byrne said: “National Road Safety Week is the perfect opportunity to remind people across Liverpool to look out for each other and watch their speed.

“Just yesterday (Sunday, November 16th), I attended a memorial service marking World Remembrance Day for Road Traffic Victims. It was the starkest possible reminder as to why speed reduction campaigns like this are so important.

“Road accidents devastate lives and shatter families.

“I hope this project sends out a loud and clear message to drivers to reduce their speed and take care on our roads.”

Later in the week, the 20 effect projection team will move to FACT (Foundation for Art and Creative Technology) on Ropewalks Square with a new installation from 5pm and hold a drivers’ education session on Lavender Way, Walton from 10am.

Both events take place on Thursday November 20.

The 20 Effect’s method of undertaking extensive grassroots community engagement has ensured that the introduction of 20mph limits has been driven by the local population. This model for effective delivery has been recognised nationally as an effective way of working, with other cities in the UK looking to Liverpool for advice in order to inform their own slower speed programmes.

Information on National Road Safety Week is available at

Information on the 20 Effect is available at on twitter @the20effect or on