The 20 effect takes road safety message to city’s Christmas shoppers

20 effect Christmas tree

Liverpool’s speed reduction programme, the 20 effect, has taken its message into the Christmas shopping rush with a pop-up event on Church Street (Wednesday 10 December) and is asking visitors to pledge to respect the 20mph speed limit by writing a message on the campaign Christmas tree baubles.

With the support of the Liverpool BID company, City Central, the event will take place from 10am through into the evening and will aim to drive awareness of the programme and interaction on the campaign’s social media channels.

As part of the installation, Merseyside Police and Merseyside Fire and Rescue Service will be in attendance with their educational ‘crash car’ which was recovered from a road collision. It graphically illustrates the consequences of excessive speed.

The 20 effect is a city wide speed reduction programme implemented by Liverpool City Council in partnership with Merseyside Police and Merseyside Fire & Rescue Service which aims to reduce speed limits to 20mph on residential roads. So far, in areas surveyed in Liverpool, over 90% of residents have indicated support for 20mph speed limits where they live. If this trend continues then the speed limit will be lowered on 70 per cent of the city’s streets.

The programme, which started in 2012 is funded by Liverpool City Council’s Public Health and Transportation Departments and is designed to reduce the frequency and severity of road traffic collisions.

Liverpool City Council’s cabinet member for Transport and Regeneration, Councillor Malcolm Kennedy said: “This is a serious and vitally important campaign for the city but that does not mean we cannot use fun and imaginative ways to get the message out to people.

“Christmas is a family time and we have unfortunately seen too many families devastated by road incidents where speed has been a factor. The 20 effect programme is designed to make the city’s streets safer for all users and is met with enormous positivity from across the city’s communities.”

The 20 Effect’s method of undertaking extensive grassroots community engagement has ensured that the introduction of 20mph limits has been driven by the local population. This model for effective delivery has been recognised nationally as an effective way of working, with other cities in the UK looking to Liverpool for advice in order to inform their own slower speed programmes.

Information on the 20 effect is available at www.the20effect.com on twitter @the20effect or on facebook.com/the20effect